A blog is a short term for Web Log, or a person or company keeping a log or diary, and keeping it on the web. So in essence it’s a diary on the web! So why in the world would you want to keep a diary on the web?
There are a lot of reasons to blog, but I’m going to keep the contents of this article to blogging for business. It doesn’t matter what your business is, blogging should help to increase it.
So what will a blog do for your website and business:
- increase traffic to your website
- advise customers and potential customers about your goods and services
- teach people how to use your goods and services
- answer questions your customers and potential customers may have
- educate people on what’s available and what’s changing in your industry
- establish you and your business as the expert, the go-to person or business for your industry
- to get feedback from your customers and potential customers
- to make a difference in people’s lives
Increase traffic to your website: One of the ways to increase traffic to your website is to post new content, or change current content on your website. Blogging does exactly this for you. If you blog two or three times per week, that’s new content on your website. Search engines love this and will reward you with a higher ranking.
Advise customers and potential customers about your goods and services: There has never been an easier way to let customers and potential customers know about your goods and services. You can talk about them constantly and for those people who want the information, it’s there for them to read. Try to talk about your goods and services from a customer’s point of view. Customers are looking for the benefits of the product or service, so talk about those. We buy an air conditioner because we want to be cool, not because we like the unit that site outside our house.
Teach people how to use your goods and services: A blog is a great place for a business to teach people how to use their goods and services. While it won’t be a step by step guide on how to use something, it’s more of a “have you thought about this”. Even companies who have “boring” products can make a great blog. Have a look at http://www.fiskarettes.co.uk/
Answer questions your customers and potential customers may have: Many businesses have an FAQ page on their website to respond to frequently asked questions. Use your blog to elaborate on some of these questions. Remember if one person is asking the question, there are many more who don’t ask, but want the answer.
Educate people on what’s available and what’s changing in your industry: Many industries are ever changing, and often at a rapid rate. Use your blog to educate your readers about what’s going on in your industry and how it will affect them. Ask other people in your industry to be a guest blogger on your blog which will give a variety to your readers.
Establish you and your business as the expert, the go-to business for your industry: Who would you like your customers to think of as the expert in your industry? You, of course. Let them know that you’re the expert and the one with the knowledge. Share your knowledge through case studies on how you have helped clients and the benefits they have received through your blog. Think of other innovative ways that you can share your knowledge and expertise.
To get feedback from your customers and potential customers: Getting feedback from your customers and potential clients allow you to know what they are thinking. Are you offering what they are asking for. Is there something else they need from you and your industry. At the bottom of a blog post ask them for their feedback and comments and let them know that you’re interested in what they have to say.
To make a difference in people’s lives: You could make a difference in someone’s life by what you write in your blog. It could be …. well it could be anything. Think about it. If you’re writing about health and fitness you could inspire someone to change their life. Write about education and you could challenge people aim higher. If you’re in coaching or personal development you could influence people to step up a level in their lives. If your business is in interior design or landscaping you could teach people about the benefits of living in a better space. The scope is almost endless. Put on your thinking cap to see how you can make a difference in people’s lives.
Enjoy your blogging.
I’d love your comments on what you blog is doing for your business. Please comment below.
If you would like to know more about Blogging 4 Business join us in our next workshop. Hurry we are starting Tuesday 25th September at 9am AEST.
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