Did you know that LinkedIn is the world’s only Business To Business Social Network? In Australia we have over 2.4 million LinkedIn users and that increased by 300,000 during December/January. We can see what Australians like to do over their summer holidays!
However many users jump onto LinkedIn, input their name, upload a photo and do very little else. Doing this will get you no results. None, zip! Just like any other social network you must actively work the network to get results.
Here are three tips to get you on the right track when it comes to LinkedIn.
The foundation of Linkedin in adding connections and of course building relationships with them. However many people don’t know how to add new connections and who they should connect with.
Most people will add connections based on the “People You May Know” Section. If this is the only way you are adding connections you are missing out on meeting and connecting with some great people on LinkedIn.
LinkedIn has an awesome search facility. Using the search box at the top you can reach out, connect and build relationships with millions of people.
Not sure what to search for? Search for keywords which your target market are likely to include in their profile. If you are looking to build relationships with people in the beauty industry try keywords such as; beauty salon, beauty, hair, hairdressing, nails etc
Once you have found people, click on that ‘connect’ button and make sure you include a personal message about why you want to connect.
Tip 2 – What does your LinkedIn Public Profile look like?
What many people don’t realise is that on LinkedIn you have your full profile, which your connections see, and your public profile which everyone sees, and they aren’t necessarily the same thing. It really depends on what your LinkedIn strategy is as to how much information you publicly share. You don’t want to give it all away and have no one connect with you. However, on the other hand, you need to tease enough for people to want to find out more, and connect with you.
I would recommend at least sharing your name, photo, headline, websites and location. Your headline (if crafted correctly) should provide enough information for people to take the next step and want to connect with you. Once they have connected they can see more details such as your current and past employment, summary and the rest of your profile.
You should also check what is publicly available as this is what Google sees, and what people will see when they Google you, and your LinkedIn profile is at the top of the search results.
Jump over now to LinkedIn and check/change your public profile.
Tip 3 - Are Your Websites Listed Correctly On LinkedIn?
On your Linkedin profile you can list up to three external links/URLs. Most people link their website and maybe blog, but you can also link your social profiles such as Facebook and Twitter.
Linking your websites is very easy, however many people don’t know this ninja trick. When you list your URL you can give it a label and LinkedIn provide these for you. Labels include personal website, company website or blog.
To get the best results, and more people clicking through, you should customise these labels.
Some examples include:
- Not getting results with social media? … this links through to a free report.
- Join me on Facebook … with a link through to your Facebook Page.
Go now to LinkedIn and customise your links.
Want to know more about how to use LinkedIn for your business? Join me in this free webinar on Tuesday 12th February from 12 Noon.
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