Archive for 'Public Relations'
How do you send information to your clients?
Posted on 20. Jan, 2012 by Leonie Alaimo.
I often get a Microsoft Word file from clients and business associates. These could be sent because the client or business associate need to send information to me, but I also have received Word files that are invoices or contracts. So … you might be thinking, “what wrong with that”? There could be nothing wrong [...]
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How do you look to the outside world?
Posted on 11. Jan, 2012 by Leonie Alaimo.
I recently received a letter from our business bank, National Australia Bank introducing me to my “Dedicated Business Banker”. I’m not the best person around the filing cabinet so thought I would put his details into my Google Contacts. It’s easy to do and easy to find when I need it … and doesn’t get [...]
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Marketing & Advertising: Aren’t they the same thing? Part One
Posted on 02. Dec, 2009 by Natalie Alaimo.
Remember the day when you first decided to start you business – you realised that you were a great plumber, lawyer etc, so why not. You had this image in your mind that all your clients would be lining up for you to complete their work. 12 months down the track things aren’t exactly as [...]


There are lots of myths and mistakes out there, so don't be one of them! Stick with me and I'll show you the ropes. You may like to check out my 
