Archive for 'Marketing'

How do you send information to your clients?

Posted on 20. Jan, 2012 by .

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I often get a Microsoft Word file from clients and business associates. These could be sent because the client or business associate need to send information to me, but I also have received Word files that are invoices or contracts. So … you might be thinking, “what wrong with that”? There could be nothing wrong [...]

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What do Bose Headphones have to do with Business?

Posted on 13. Jan, 2012 by .

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I think flying is fascinating. Those big silver planes, full of people and luggage, just lift off into the air with ease. They fly for hours then arrive at the destination, very often within 5 minutes of the scheduled time of arrival. Amazing. Now I don’t want to take anything away from the wonderful pilots, [...]

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How do you look to the outside world?

Posted on 11. Jan, 2012 by .

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I recently received a letter from our business bank, National Australia Bank introducing me to my “Dedicated Business Banker”. I’m not the best person around the filing cabinet so thought I would put his details into my Google Contacts. It’s easy to do and easy to find when I need it … and doesn’t get [...]

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Do you track your leads?

Posted on 10. Jan, 2012 by .

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“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  This saying is attributed to John Wanamaker who opened the first department store in Philadelphia USA in 1875. Do you know what your advertising money brings in? Well you should, and generally it’s not difficult to find out. [...]

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It doesn’t matter what your newsletter says….

Posted on 10. Jun, 2010 by .

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now before you start, firstly yes I’m taking this out of context, however there are several more important reasons for sending a regular newsletter other than the content. These are: 1. How often are you talking to your clients? If your clients, customers and prospects aren’t hearing from you at least every 90 days, they [...]

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Hit and Miss Advertising?

Posted on 07. May, 2010 by .

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Advertising for small to medium business is often a “hit and miss” scenario and many business owners can relate to the saying “Half the money I spend on advertising is wasted, the trouble is I don’t know which half”. This brings us to testing and measuring. I can almost hear you yelling at me – [...]

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Learn the Marketing Secrets of Apple

Posted on 25. Jan, 2010 by .

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Unless you have been living under a rock you would have heard of Apple and their market leading range of products – iPod, iPhone, Mac’s etc.  It’s often amazed me how they have created a strong brand, with an excellent brand following from what seems like nothing.  One minute they weren’t on the scene, and [...]

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Marketing & Advertising: Aren’t they the same thing? Part 2

Posted on 03. Dec, 2009 by .

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In part one I explained that marketing is like a pie, where each piece makes up a component and it’s all tied together with your branding. The last article explained the components of branding, advertising, positioning, price, public relations and location.   In this article I will explain the remaining components of; website, new business development, [...]

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Marketing & Advertising: Aren’t they the same thing? Part One

Posted on 02. Dec, 2009 by .

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Remember the day when you first decided to start you business – you realised that you were a great plumber, lawyer etc, so why not. You had this image in your mind that all your clients would be lining up for you to complete their work. 12 months down the track things aren’t exactly as [...]

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