I love reading! Both fiction + non fiction. I read even more now since I got my iPad + Kindle. No more waiting for bookstores to get the latest release. I now just jump onto Amazon and with one click it’s ready for me to read. Did you know that Amazon’s sales increased after they introduced the one button checkout, and that people with e-readers actually read more than they previously did. Whilst not the point of this blog post, making your business more streamline like Amazon could actually increase your sales. Something to think about hey?
One of my favourite genres of books is business books. Mostly I read them on marketing, branding, social media, online strategy, engagement + general business. I probably should read more on other areas of business but I just love these topics. What I also love about books is how cost effective they are. Most business people don’t invest enough time or money into educating themselves. The common excuse is no money, but for about 10 bucks you can get an awesome information.
I wanted to share some of my favourite must read business books;
The Four Hour Work Week by Tim Ferriss
My brother first told me about this book and whileI work more than 4 hours a week it’s a great overview of how to make a passive income online. I think the biggest takeaway for me is a low information diet. There is just so much ‘stuff’ going on in the world and if it’s important someone will tell me. As a result I very rarely watch the news or read a newspaper. Anything ‘newsworthy’, someone will mention it to me and I’ll get the summary.
Crush It by Gary Vaynerchuk
How to use the internet to “Crush It” and turn your passion into a real business. Gary is a social media thought leader and shares tips about building communities, content and engagement. Do yourself a favour and don’t read this book – download the audio. Gary goes off script and its awesome.
How Full Is Your Bucket by Tom Rath
Everyone has a bucket which you either make deposits into or withdrawals from. Very simple concept backed up with research (amazing story at the beginning). I love this book and think it should be recommended reading for everyone!
The $100 Start Up by Chris Guillebeau
Case studies of 1000 of people who have started their own business for not a lot of money and are making 5 and 6 figure incomes. My favourite is the guy who sells a user guide to the free app Evernote. Chris has also written the Art of Non-Conformity about running life on your own terms.
You’re Screwed by Melanie Miller
Written by local Business Coach Melanie Miller she shares the most common mistake women make it business. Some things are unique to women and when reading this you will either be cringing (because you made that mistake) or learning how to avoid your next mistake. A quick, witty read which is very entertaining.
World Wide Rave by David Meerman Scott
David talks about the three traditional ways to generate attention 1) You can BUY attention. (This is called advertising). 2) You can BEG for attention. (This is called Public Relations). 3) You can BUG people one at a time to get attention. (This is called sales). There’s nothing wrong with these ways to generate attention, but there is a better way: You can EARN attention online. By creating something interesting and publishing it online for free: A YouTube video, blog, research report, series of photos, twitter stream, ebook, Facebook fan page and the like. World Wide Rave discusses this principle and offers some really cool examples from a Harry Potter movie release to a small New Zealand company.